OFT demands transparency on paid for promotions

OFT—Objectives and Concepts

The research work carried out within the OFT-project shall provide insights, methods, and prototypic software to support the design of hydraulic closed loop control systems. The paper in hand presents an overview of the research work, motivates the current objectives of the project, and provides useful background information. In particular we develop different views of the hydraulic design proc...

Paid Content - Paid Services

The Internet market for paid content and paid services continually grows in significance, adding new meaning to the word "e-commerce". Business models regarding the range of premium digital contents or digital services, which, solely financed through advertising, were not possible or broke down in earlier times, can now be realized economically through "Paid Content" or "Paid Services". This st...

Promotions

Oft, Vbp: Qed?

The report by the Office of Fair Trading (OFT) on the UK pharmaceutical price regulation scheme (PPRS) recommends the reform of the current scheme, which is a combination of profit and price controls, to one where price is based on the health benefits offered by a pharmaceutical. On closer examination some of the more commonly expressed concerns about these proposals do not seem to be well foun...

Sales Promotions on the Internet

We describe a sales promotion application for distributing and redeeming coupons on the Internet during online shopping. Various types of sales promotions and coupons, and the methods used to target coupons to select potential buyers are reviewed. Security mechanisms needed to prevent alterations, duplication, and trading of coupons by customers, and fraudulent use of manufacturer's coupons by ...